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Since the heyday of radio, records, cassette tapes, and MP3 players, the branding of sound has evolved from broad genres like rock and hip-hop to “paranormal dark cabaret afternoon” and “synth space,” and streaming has become the default. Radio DJs have been replaced by artificial intelligence, and the ritual of discovering something new is neatly packaged in a 30-song playlist, refreshed weekly. The only rule in music streaming, as in any other industry these days, is personalization.

But what we’ve gained in convenience, we’ve lost in curiosity. Sure, our unlimited access lets us listen to Swedish tropical house or New Jersey hardcore, but this abundance of choice actually makes our listening experience less expansive or eclectic.

Most of us access music through streaming services: over 600 million of us worldwide, to be exact. And claiming over 30.5% of this population, nearly double the share

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